Published on: 20 Apr 2024 through Maangalbazaar:
Vai Ra has recently embarked on a series of PR activities that highlight the latest trends in wedding jewelry, perfectly aligning with contemporary attire. Co-founder Oendrilla Vadithela shared insights on how modern couples are increasingly favoring subtler, yet sophisticated adornments that blend seamlessly with their professional lives. During engagement ceremonies, there is a noticeable shift towards Western-inspired rings such as solitaires, halo rings, and customized couple ring sets. For pre-wedding festivities like Haldi and Sangeet, versatile pieces like diamond earrings, tennis bracelets, and Cuban necklaces cater to both minimalists and fashion-forward individuals. On the wedding day, the trend continues with modern interpretations of traditional jewelry, such as minimalist mangalsutras and gold-diamond tennis bangles, ensuring that each piece not only honors cultural heritage but also resonates with the personal style and lifestyle of the bride and groom. Vai Ra's exquisite collection, including the Chelsea Ring and Emerald Halo Ring, embodies this seamless blend of tradition and modernity, celebrating love with every sparkle and shimmer.
About Vai Ra:
Established in 2020 by Oendrilla and Rohit Vadithela, Vai Ra is dedicated to commemorating life's precious moments with mindfulness. Renowned for its ethical practices and accessibility, Vai Ra Jewellery stands at the forefront as a provider of premium engagement rings and exquisite jewelry. With its headquarters situated in Hyderabad, India, Vai Ra Jewellery specializes in crafting timeless and customizable engagement rings featuring lab-grown diamonds and moissanite.
Vai Ra Jewellery upholds a steadfast commitment to responsible and sustainable practices, making a positive impact within the community while exclusively utilizing lab-grown gemstones. The refined designs by Vai Ra Jewellery epitomize exceptional artistry, empowering couples to reflect their values for generations to come. For further details, please visit vaira.co.in or follow @vai_Ra_ on Instagram.