Published on: 15 Apr 2024 by Isabelle Crossley through Fashionnetwork:
Vai Ra, a leading name in lab-grown diamonds, has embarked on an inspiring environmental initiative by partnering with the Indian environmental organization Sankalptaru. This collaboration is set to plant a tree for every piece of jewelry purchased from Vai Ra, significantly contributing to conservation efforts across India. Rohit, the co-founder and CEO of Vai Ra, highlighted that this initiative aims to combat climate change and promote biodiversity by involving rural communities in the meticulous management of these trees, thereby fostering economic empowerment and environmental stewardship at the grassroots level. Each customer will receive a certificate detailing their contribution, complete with a QR code to track the growth and progress of their tree, underscoring Vai Ra's long-term commitment to environmental sustainability. Through this sustainable partnership, Vai Ra not only hopes to inspire eco-conscious practices among consumers and companies but also strives to make a positive impact on the planet with its ethically sourced jewelry. The brand continues to serve its customers through its direct-to-consumer e-commerce platform, providing expert advice, assistance, and swift shipping, ensuring a seamless shopping experience.
About Vai Ra:
Established in 2020 by Oendrilla and Rohit Vadithela, Vai Ra is dedicated to commemorating life's precious moments with mindfulness. Renowned for its ethical practices and accessibility, Vai Ra Jewellery stands at the forefront as a provider of premium engagement rings and exquisite jewelry. With its headquarters situated in Hyderabad, India, Vai Ra Jewellery specializes in crafting timeless and customizable engagement rings featuring lab-grown diamonds and moissanite.
Vai Ra Jewellery upholds a steadfast commitment to responsible and sustainable practices, making a positive impact within the community while exclusively utilizing lab-grown gemstones. The refined designs by Vai Ra Jewellery epitomize exceptional artistry, empowering couples to reflect their values for generations to come. For further details, please visit vaira.co.in or follow @vai_Ra_ on Instagram.