Published on: 28 Apr 2024 through Prittleprattlenews:
Vai Ra’s recent PR activities highlight the brand’s dedication to merging luxury with sustainability, transforming the jewelry industry with innovative, eco-friendly practices. Co-founder Oendrilla Vadithela emphasizes Vai Ra's mission to create exquisite, sustainable jewelry through the use of lab-grown moissanite gemstones and recycled metals. The brand's commitment extends beyond materials to transparent supply chains and ethical sourcing, ensuring minimal environmental impact while maintaining high craftsmanship standards. Collaborations with organizations like Sankalptaru for afforestation and clean energy projects further showcase Vai Ra’s holistic approach to environmental stewardship. As Earth Day approaches, Vai Ra stands as a beacon of mindful consumption, encouraging consumers to support ethical practices in the luxury jewelry market.
About Vai Ra:
Established in 2020 by Oendrilla and Rohit Vadithela, Vai Ra is dedicated to commemorating life's precious moments with mindfulness. Renowned for its ethical practices and accessibility, Vai Ra Jewellery stands at the forefront as a provider of premium engagement rings and exquisite jewelry. With its headquarters situated in Hyderabad, India, Vai Ra Jewellery specializes in crafting timeless and customizable engagement rings featuring lab-grown diamonds and moissanite.
Vai Ra Jewellery upholds a steadfast commitment to responsible and sustainable practices, making a positive impact within the community while exclusively utilizing lab-grown gemstones. The refined designs by Vai Ra Jewellery epitomize exceptional artistry, empowering couples to reflect their values for generations to come. For further details, please visit vaira.co.in or follow @vai_Ra_ on Instagram.