Published on: 20 May 2024 Paromita Gupta by through entrepreneur:
Vai Ra, a pioneering startup in the lab-grown diamond (LGD) industry, has recently engaged in significant PR activities to highlight its commitment to sustainable and ethical diamond production. Co-founded by Rohit Vadithela, Vai Ra is positioned to disrupt the traditional diamond industry by offering high-quality, affordable, and eco-friendly alternatives to mined diamonds. In a sector often marred by unethical practices, Vai Ra stands out by providing diamonds that are virtually indistinguishable from their mined counterparts but come without the environmental and human costs. As part of their PR efforts, Vai Ra has underscored the advantages of LGDs, such as their substantial cost savings and environmental benefits, resonating with an increasingly conscientious consumer base. This initiative aligns with India's broader push for leadership in the synthetic diamond market, bolstered by government support and significant technological advancements. Through these efforts, Vai Ra aims to educate consumers and drive the mainstream acceptance of lab-grown diamonds, promoting a future where luxury and sustainability go hand in hand.
About Vai Ra:
Established in 2020 by Oendrilla and Rohit Vadithela, Vai Ra is dedicated to commemorating life's precious moments with mindfulness. Renowned for its ethical practices and accessibility, Vai Ra Jewellery stands at the forefront as a provider of premium engagement rings and exquisite jewelry. With its headquarters situated in Hyderabad, India, Vai Ra Jewellery specializes in crafting timeless and customizable engagement rings featuring lab-grown diamonds and moissanite.
Vai Ra Jewellery upholds a steadfast commitment to responsible and sustainable practices, making a positive impact within the community while exclusively utilizing lab-grown gemstones. The refined designs by Vai Ra Jewellery epitomize exceptional artistry, empowering couples to reflect their values for generations to come. For further details, please visit vaira.co.in or follow @vai_Ra_ on Instagram.